July 27, 2016

CMP’s Next Event: “Caution – Read Before Signing!”

By Delara Alviri and Sofia Bergfeld 

The first Chicago Music Professionals meeting here at Music Garage was a success, and we already have the second one planned! “Caution – Read Before Signing!” will be held Wednesday, November 11, 2015 from 7 to 9:30 pm. This meeting will be focusing on the fine print of contracts- the “gotchas” that can get us all if we’re not careful! After getting feedback about the last event, this meeting will also be more friendly for those who will not be able to make it to the session in person. It will be streamed so that anyone can follow along with their mobile device or computer.

For all the Twitter fanatics out there, you can use this platform to tweet in questions for our presenters, Brian and Brian, to answer. Live tweeting will allow not only our in house audience to stimulate conversation, but also our at-home or on-the-go viewers. The broader the dialogue, the better the engagement, interaction and benefit for all, so we want to extend that circle to our virtual friends as well. “Caution – Read Before Signing!” is filling up quickly and capacity is limited so if you plan to attend – and you should – go to either the CMP group on Meetup.com or the Music Garage event page on Facebook. We all know that streaming a show is never as good as the real performance. That being said, we’re thrilled to be streaming the event, but we do not want you to miss out on the opportunity to network with other attendees at the session. You never know what a simple conversation could lead to!

Chicago Music Professionals has been steadily growing and is now connected with over 120 members on the Meetup site. Anyone can sign up at the website: http://www.meetup.com/Chicago-Music-Professionals/ but CMP additionally has a Facebook page that will post updates about meetings: https://www.facebook.com/chicagomusicprofessionals/. Either platform is an easy way to stay connected with the group and Music Garage.

 

“Building Your Team”: CMP’s First Session Packs the Room

By Delara Alviri

The first Chicago Music Professionals Meetup with Brian Rosenblatt and Brian Saucier was incredibly engaging and helpful. The event started with about half an hour of networking between artists, managers, engineers, students, and professionals from every branch of business. “The Brians” shared their knowledge about multiple aspects of a team that is necessary to have a successful career as an artist. They delved into specifics of multiple roles including managers (both personal and business), agents, and lawyers to name a few.

They began the talk with differentiating between managers and agents and their respective roles. Agents legally need licenses. Sometimes managers will do agent-like jobs, which unfortunately could end in a lawsuit if something goes south. Brian and Brian also cautioned against using a “friend-ager” (a good friend stepping into the manager role) as not the best business tactic. Although the friend-ager might have good intentions, they are not always the best suited for the role. Essentially you are hiring them for whom they know – you – and not what they know – being a successful manager. Additionally, they emphasized the importance of attorneys while also cautioning the overuse of legal input. It’s good to have legal input, but if everyone brings in his or her lawyer to make every decision, then progress is extremely delayed and very expensive. After their presentation, attendees were able to ask any lingering questions and network again with Brian, Brian, and fellow music professionals.

Every artist wants to have a successful career but formal knowledge about successful team building is not always readily available. Talent and passion are always important factors, but the often harsh realities of law and the business are often omitted when starting in the music industry. This MeetUp group was organized by Joe Lardieri in order to help the community in this often overlooked and misunderstood area. They were fortunate to have the Music Garage as a venue and extend an invitation to the members of its community. Music Garage is a quality facility that is about more than just being a landlord renting rooms to artists. It is a creative hub for the music industry to not only share creative ideas and knowledge but also to collaborate to create outstanding music. Continual meetings such as this will be extremely helpful for anyone at any level working in the music industry.

Chicago Music Professionals: Your Next Networking Destination

By Sofia Bergfeld

Everybody knows that networking plays a large role in becoming successful. Regardless of the field you are in, building a network is in a sense a lot like building a business. What do you do though when you know everyone within your networking circle? How do you broaden your network beyond that one-degree of separation?

Chicago Music Professionals (CMP) delivers the solution to this problem by providing meaningful content coupled with outstanding networking opportunities. We asked Joe Lardieri, organizer and event host of Chicago Music Professionals, to offer his insight into the value of networking and into the future plans for Chicago Music Professionals.

So, why would CMP be valuable in helping someone advance his or her career within the music industry? Lardieri says that CMP “brings real world knowledge in a condensed usable format and couples it with an excellent opportunity to network with peers and likeminded artists.” The problem with working alongside people that you already know is that you can become stuck in a rut. To get out of this, he has a few suggestions: “Step out of your comfort zone, find groups that will allow you to come into contact with people you wouldn’t otherwise come into contact with.” CMP also allows individuals to break this pattern, casting a wide net over the Chicagoland music scene. Like-minded people who do not know each other are brought together and subsequently, fresh inspiration is achieved through these other artists. On October 15th, CMP held their first event titled “Building Your Team: Assembling the Pieces Integral to Your Success.”

After the event, we also spoke to Tim Worley and Judi Pellegrino, young professionals who understand the difficulties that can come with networking. Their advice to those attempting to broaden their networking circles was similar. Tim said, “The squeaky wheel gets the grease. Be proactive and have that drive. This includes follow-ups and taking risks because no one wants to work with the lazy guy.” Judi agreed and added, “Don’t be shy. Get over that nervous hump and it can lead to great things and you can help each other in your careers.” Tim admits that he was bit nervous to network at the event but once he did, he was glad. He said he made three great contacts at the event and has been collaborating with those people for the last week.

Judi and Tim also had suggestions for future CMP events such as a discussion board that would provide topics where members can express their interest or not. Tim suggested a discussion-based panel with a Q & A. “To have an actual team up there with people that aren’t superstars yet. I would like to see both sides- independent and large scale- represented at a panel.”

So, what are the long-term goals for Chicago Music Professionals? Lardieri says that ultimately, we want this to become a democratic organization. “In the long run, Chicago Music Professionals can be a medium to provide values to those who come to the events and like-minded, passionate individuals with similar interests can step up and suggest ideas that allow people to network and make connections while simultaneously gaining knowledge about what’s out there in the market.”

Book an Hourly Appointment Now!

210 Click here to book an appointment in one of our hourly rehearsal studios.

All hourly practice studios include:

-A full backline (includes a drum kit, 2 guitar amps, a bass amp, a keyboard amp, speakers, a mixer, and mics)
-Custom acoustic treatment in every room
-Instrument rental (guitars, basses, keyboards, and others)
-1/4″ & XLR cables in every room

Rates start at $5/hr per person – Solo & Student Discounted Rates Available!

To take a look at all of our hourly rehearsal studios, click here!

Book a Premium Rehearsal in Our Showcase Room

Showcase RoomThe Showcase Room at Music Garage is the most premier rehearsal room in Chicago. The custom sound treatments, secluded location, high-quality gear, and renowned staff make it the perfect rehearsal room for touring artists.

The showcase room is the perfect studio for artists who require the ultimate in performance, comfort, security and service. Our beautiful 1,000 sq foot, tuned room with 350 sq foot attached control room is the best rehearsal space to tune up for a show or get ready for your next big tour. We accommodate for anything from 4 hour rehearsals to multi-day lockouts. We can also provide an engineer to dial in your mix and get your rehearsal started right! For more detailed information and photos, click here.

In addition to all usual building amenities, (24/7 access, easy  load in, premium security, freight elevators, close location to downtown) the showcase room provides the following to create a truly beautiful work environment:

-Private security keyed elevator accessibility
-A multitude of backline package options
-Custom-tuned 1,000 square ft live room with wood walls and high ceilings
-Adjoining 350 square ft custom tuned control room also available, at no additional cost
-200 amp 3-phase Camlock service in both the Showcase and control room. For conventional power there are approximately 50 , 20 amp 110 outlets in the Showcase room.
-Experienced and professional staff – We’ll work with you to make sure all your sound and lighting needs are met
-Additional rooms available for production, catering, lounge, tech and storage
-Private off-street bus parking

To inquire about availability and pricing, give us at a call at (312) 997-1972 or email JIM@musicgarage.com.

Book a Tour of Our Monthly Studios

Engineering Suite 506Music Garage monthly studios are the best place for your band, recording studio or business. Each room includes custom sound treatments and can be customized for each tenant, depending on his or her needs.

Each room features “room in room” construction with 16″ triple-drywall layered floating walls engineered to minimize sonic bleed, heavy duty Mul-T-Loc deadbolts, free internet, more than 28 outlets on 8 circuits of clean 120v/100 amp power (no RF interference or power surges), central heat and air conditioning, 24/7 access, 2 full service freight elevators (available 24 hours a day), loading dock and carts available for easy load-in and load-out, and much more!

Monthly tenants also have access to our gear for rental (in- and out of-house) and hourly studios, both at a discounted rate.

To see the quality of these rooms for yourself, click here for a FREE tour.

Breaking into Booking: Music Garage Presents

 

Music Garage Presents, Chicago

By Liz Peterson

Music Garage, at its core, is a laboratory for artists of all calibers to hone their craft and work closer towards the “10,000 Hour Rule,” that author Malcolm Gladwell speaks about. It’s the small experiments, that if repeated regularly, can lead to greatness.

The staff at Music Garage is acutely aware of the wealth of talent that occupies our rooms, both hourly and monthly clients. Music Garage CEO, Joe Lardieri, being aware of this, expressed that there was a desire to expand on the services provided at 345 N. Loomis even further, by beginning to curate events in some of Chicago’s premiere venues such as Double Door, Township, Bottom Lounge, Subterranean and others.

“The quality of performers in this building is known throughout Chicago. We have both approached, and been approached by venues to put those performers on their stages,” Joe said,

One thing he does stress about our booking services, is the element of curation that occurs. Because the events that are booked through Music Garage Presents do not directly support the livelihood of its business, staff members are given the time and support to build a bill of performers who compliment one another artistically.

Judi Pellegrino, Marketing Coordinator for Music Garage, considers this aspect of the booking service at Music Garage to be the most rewarding, as it has allowed her to organize events such as “Women in Music,” which was recently held at Township and featured Lili K., JG4, and Daryn Alexus.

For artists who are just breaking into the music scene, particularly if you’re going the independent route and are looking to book shows, Judi suggests that bands get their content organized. This includes having a band email address that all of the members have access to and regularly check, having this email listed on their Facebook or Bandcamp page, and ensuring that when they are emailing booking agents or venues that they are providing links to their music and including a short bio or description of their music. “The more professional you seem, the more respect you gain and the more seriously people will take you,” she continues.

While your first few shows will be the most populated with friends and family members coming to see your shows, it’s important to push through the honeymoon phase and continue to access the resources available in Chicago for performing musicians.

“Be kind and genuine to everybody you come across because you never know who might give you an opportunity in the future,” Judi explains. Every employee you encounter at a venue, from the individual working the soundboard to the bartender is somebody to introduce yourself to and network with.

Judi continues, “I think that if you help others and are respectful of their spaces, others with help you too.”

White Mystery Talks Booking and Promotion

White Mystery, Alex White

By Liz Peterson

White Mystery is a brother-­sister rock’n’roll duo made up of Miss Alex White & Francis Scott Key White. The siblings tour worldwide and have earned rave reviews from MTV, VICE , Sound Opinions, and Pitchfork amongst other publications. They recently premiered a feature ­length film, titled White Mystery ‘”THAT WAS AWESOME”, during this year’s Chicago International Movies & Music Festival (CIMMFest).

Miss Alex White was featured in Guitar World’s, “Ten Female Guitarists You Should Know” in 2011 and has had sixteen releases since 2003.

White is not only a talented and celebrated musician, but also upholds identities as a record producer, distributor, licensor, booker, promoter, and more. Every element and facet of White Mystery is owned and supported by the White family.

“It’s fun interacting with an event organizer and transforming an idea into a reality,” Miss White said. “Every show requires development and special ingredients for success, whether you book a house party or an outdoor fest.”

The very first show Miss White booked was in 2001 on the second floor of the Chase Park field house in Chicago, performing with the band Psychotic Sensation. After that band split apart in 2008, White Mystery has performed frequently in Chicago, Austin, New York and Paris.

White Mystery’s favorite local venues include Millennium Park, The Metro, The Hideout, The Double Door, Empty Bottle, and Reckless Records.

White said that it would be helpful to have an agent who could, “run at the same speed as White Mystery,” and that they could always use help in maintaining their musical motivations.

Booking 101

booking shows, Music Garage Presents

By Jen Boylen

Promoters at venues are interested in booking shows based upon their history with an artist, availability in their calendar, and ultimately, to make as much money as possible for a certain event.

A talent buyer is often associated with larger venues and they seek out talent agents who have a personal and business relationship with artists. It is always beneficial to assess the level of experience an agent has with venues and buyers as this will boost your opportunities in booking events. Agents with the most experience might not have connections with the venues you want to be booking. It’s best to have an idea about which venues put together which types of shows and how you fit into that mix.

It is always beneficial to set up an electronic press kit or EPK consisting of any or all of the following: short bio, music clips, press photos, logo, video, upcoming show dates, press samples, similar artists, and contact info. This is something an agent might create for you, otherwise it is something you can send independently to the talent buyer or promoter at a venue.

While an EPK is necessary for applications to larger venues or festivals, for most venues, you will want to boil down this information into about 5 sentences. While you can provide links to other sources like your website or Facebook where they can learn more about your band, be sure to keep an email to the venue short, and explain what kind of crowd you can draw and how you will promote it.

Once you’ve arranged an event, make sure to confirm and “advance” the event with the promoter or venues production team. Make sure that you have their contact information sorted out so that you are certain that you have the information for the person that you will be communicating with the day of the event.

Be sure to ask when they expect you for sound check, load in, which doors to use, what the backline is like, and what equipment they expect you to provide.

After a show is finished, “settling,” is the term for when everybody gets paid. Promoters, bands, and venue staff break down expenses and profits, then divide accordingly. Always have someone who is prepared to do this at every show. It usually happens late at night, so make sure you’re aware of what is happening to assure that you get the proper cut.

As a band, you can be paid per head which means that you get a certain amount for each person through the door, or you can be paid a percentage of the total profit. If you’re able to foot the bill, you can pay the fee to play the venue and claim the rest of the profit. Putting on the show is a lot of work, and the band or the promoter takes on this risk in order to ideally, make a profit.

JUST ANNOUNCED: We’ve added an 11th Hourly Room!

We’ve Added A New Rehearsal Room Specific to Hard Rock and Metal Clients

210

We’ve just completed the construction of a new hourly rehearsal studio. The custom space was designed, configured, and built for artists who specialize in loud and aggressive music.

“Room 210, our new room, is 300 square feet and was created exclusively for bands that crank their music up to 11 and beyond,” says Jim Gifford, (Showcase Room Manager). “It’s a well-tuned and well-equipped space that allows heavy-hitting bands to spend less time trying to get their sound right so they can spend all their time perfecting their songs and arrangements, and preparing for their live performances.”

Room 210’s gear, which was chosen for its quality, popularity, and appeal to metal and hard rock acts, includes:

 dual high gain half stacks (guitars)

 8 x 10 full stack for (bass)

 Yamaha drum kit with Paiste cymbals, a 6 1/2″ deep Tama steel shell snare, and an Axis double bass pedal

 PA system featuring 1000 watt JBL 15″ speakers and a DBX compressor

 acoustic treatments that offer a controlled yet lively sound, providing plenty of high end and lots of bass with good definition.

Artists who would like more information about Room 210 should contact Gifford at 312-656-9558.