By: Ashley Fullerton
This handy-dandy chart shows you what you should already know, teens dominate social media. This is especially true on Instagram and Twitter. You should be aware of what audience you are trying to cater to so you can tailor your marketing to specific platforms. Here are some things you need to keep in mind before you get started:
Be aware of your group’s image or brand
Brand image is critical to creating a consistent experience for your fans across multiple social networking platforms. You need to make sure that all of your social networking accounts have the same look and feel, so the message you are sending to your fans remains consistent. Creating a bio can help with this as well, because fans will have a better understanding of what you’re about. Remember, keep your personal and professional profiles mutually exclusive because this will eliminate unwanted confusion about what brand you’re trying to sell.
Understand your group’s goal
Why are you establishing this online presence? What are your goals? Is it to find and build a fan base? Promote a new release? Sell CDs and merch? Whatever the purpose of your online music marketing is, your content should reflect this consistently across all social networking platforms. You should have had a similar chat about goals when you started making music, so this should be easy, but necessary to sort out.
Pick what social media will work best for you
You don’t have to sign up for every social media platform and you shouldn’t! Sometimes more isn’t always better because stretching yourself too thinly can lead to unwanted stress and cause you to devote less time and energy than you want to posting and gaining fans. Test them out; figure out which ones are most useful, and discard any that aren’t.
Now that you’ve decided what platforms to use, here’s how to keep up:
Friend/follow people to make great professional contacts
Like we’ve said in our previous newsletters, networking is key. You never know who can help you out and you could do the same for them as well. By building up a strong list of contacts and followers, you can only build a good name for yourself. Be interested and curious about what other artists are doing and reach out! You’ll never know what you can learn and who you can meet if you don’t try.
Always be respectful.
People don’t like to be constantly spammed with invites, so don’t force yourself onto the pages and timelines of people without their permission. You should be reaching out to new fans or contacts, but if they decline invites don’t hound them. Often this will lead to having a negative idea of your group and you don’t want to build a bad reputation. Start first with the contacts you’ve been making and build relationships slowly, not all in one mass invite. Growing a fan base takes, time, patience and persistence.
Promote, promote, promote!
If you have an event, a sale, or any kind of project, let everyone know about it by every means you can. Just passing out flyers and hitting the streets may not work on their own so combine your offline and online efforts!
Get creative and interact with fans by hosting contests for merchandise and tickets or posting short videos or sneak peeks. People appreciate feeling involved and close to bands they follow so get creative and move past just the typical paper flyer.
Just remember that this is a process and even the most famous acts also started out with only a few hundred followers. Be patient and smart and you will reap the benefits!